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Home » Blog » Clicking Isn’t Communicating

Clicking Isn’t Communicating

Posted on February 6th, 2017 by Gecko Recruitment

online click

In the age of “likes, tweets and shares” on social media, it is easy to allow these actions to replace real communication. You see yourself as touching the lives of countless people every week, but in reality, how do these actions really add to your relationships?

A like on Facebook does not replace a phone call to a friend you no longer see very often. A few comments on LinkedIn does not equate to a business relationship. When a celebrity retweets you on Twitter, it does not mean that they have the slightest interest in your life.

As great as digital advancements have been over recent years – have they made people lazy in their communications? I sift through hundreds of “job applications” where people have simply pressed the “apply” button without any thought to their suitability for the job. Perhaps in their view, if they click enough times, the probabilities will work in their favour in the end. I often receive one line emails from people overseas that say something like “I’d like to work in Australia, can you help me?”

Social media is allowing us to keep in contact with people more regularly, but the quality of this contact is debateable. 140 characters on Twitter multiplied by 100 tweets can give you a superficial picture of someone’s character, but it can’t beat a chat over dinner or a meeting for a coffee.

Social media doesn’t allow for the subtleties of communication. Emoticons can never replace the nuances of a playful smirk or a worried frown.

Sometimes doing things the old-fashioned way is the best option. If someone takes the trouble to call me, I will always be happy to have a chat about what they are looking for. We can both get so much more out of the conversation, and it is far more effective than an email. The candidates are memorable and they are somehow automatically higher on my priority list.

Candidates often wonder why recruiters don’t always respond to their applications. If the only effort that the candidate has made is to click the apply button (and if their background is off the mark), what motivation does a recruiter have to draft a detailed reply? If a candidate sends me a detailed (and personalised) cover letter, or gives me a call to discuss, I will be far more disposed to spending time with them regardless of their suitability.

Don’t be seduced by the simplicity of social media.

Clicking isn’t communicating.

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